Saturday, June 9, 2007

Detroit Free Press: Celebrate Michigan

published June 3, 2007
This 23-page special travel section was a massive team effort. I was the designer and illustrator. David Pierce did the graphics. Mauricio Gutierrez and Steve Dorsey provided fantastic feedback and direction. I pitched about ten cover ideas, and we narrowed it down to two ideas: 1) a souvenir t-shirt, that would have read "my Free Press went to sixty festivals, four beaches, eighteen architectural sites, etc., and all i got was this awesome summer vacation guide". we would have styled and shot a model, then created and distressed the shirt design in photoshop. 2)a typographic map which would serve as a promotional poster and an index. We picked the second. I drank a ton of coffee, then wrote the whole thing in illustrator, using an incomplete budget as a guideline, adding excerpts from books we covered, and a lot of random exclamations, like 'wear sunscreen!' and 'out of sight!' (which was also one of the many films we covered which was shot in michigan). a lot of the cheekier copy was cut, but the tone is still fun and vibrant. the illustrations are all mine. I was especially happy to add a drawing of my favorite beat-up Eames shell chair that I bought for fifty bucks off a sidewalk in Silverlake, when I was living in Los Angeles. It was made in Michigan, like I was!

1 comment:

Myrna said...

Keep up the good work.